TAG Heuer the leader in prestigious sports watches and chronographs since 1860 and brand ambassador Lewis Hamilton unveiled this unique photography exhibition celebrating British Formula 1 Drivers from the 1950’s to the present day. This collection of inspirational pictures is the pinnacle of TAG Heuer’s longstanding partnership with the Vodafone McLaren Mercedes team and confirms its involvement in Formula 1 over decades.

Over 400 guests attended the private preview party held by TAG Heuer in London on Monday 15th September 2008 in the presence of the three curators.

“Lewis is part of the TAG Heuer family and we are honoured that Britain’s three motor racing greats could be part of this exciting exhibition giving the guests an exclusive insight in to their experiences and memories in Formula 1. “It was a fantastic evening” said Jean-Christophe Babin, TAG Heuer President & CEO.

The glamorous party was well attended by successful British Formula 1 drivers as well as celebrity friends of the brand. TAG Heuer’s high profile guest list included names such as F1 championship current leader and TAG Heuer Ambassador Lewis Hamilton, Damon Hill OBE, Sir Stirling Moss OBE, actress Neve Campbell, top model Natalia Vodianova and husband Justin Portman, Tamara Beckwith and Giorgio Veroni, Pink Floyd drummer Nick Mason and many others.

Save The Children was chosen by TAG Heuer as their benefitting charity for the night, to support the organisation’s mission to improve children’s daily life throughout the world.
- - (tagheuer.com)